10 Things You Need To Know About Your Customers
If there’s a universal truth across all industries when it comes to marketing, it’s that there are certain things you need to know about your customers. Knowing who your customers are and what they hope to achieve with their purchases will help you better fulfil their needs. Here are 10 things you need to know about your customers.
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Who are they?
Knowing about your customers’ demographic information (for example, their age, gender, marital status, and living arrangements) is essential for understanding how you and your Self Storage facility can help them.
2. What do they do?
What do you customers do for a living? What do they like to do in their spare time? Knowing the kinds of activities your customers are interested in can help you tailor your marketing campaigns.
3. Why do they buy?
When you know why your customers are utilising your Self Storage facility, it’s easier for you to figure out how best to support their needs. Do they need boxes or packing supplies, for example? Or perhaps they might benefit from a larger unit size? RapidStor can help you cross-sell your extra products.
4. When do they buy?
Knowing when your customers are most likely to make purchases can help you target your marketing strategies to them when they’re ready to financially commit. For example, if you’ve noticed in past years that December is a popular month for your facility, you can focus your marketing efforts around that time.
5. How do they buy?
Does your customer want to make all their purchases online? Historically, this may have been a barrier to purchase but RapidStor makes booking online possible for Self Storage facilities. If your customer prefers to make purchases face to face, make sure your facility opening hours are clearly displayed on all your marketing material.
6. How much money do they have?
Can you customers afford the prices you’re setting for your storage units? Perhaps they’d actually be willing to spend more. You need to match your prices to your what your customers can afford to spend.
7. What makes them feel good about their purchases?
Do they appreciate extra-friendly customer service? Do they want complimentary tea and coffee? Do they need an incentive to become a repeat customer? Knowing what makes your customers feel positively can help you maintain regulars.
8. What are their expectations?
Does your customer expect the lowest prices, or the best customer service, or the most turnkey facility? You need to understand what your customers expect from your facility so you can make sure you exceed them.
9. What do they think about your brand?
Knowing the emotional connection your customers have with your brand can highlight the areas you’re doing well, as well as point out the areas where you need to improve.
10. What do they think about your competitors?
What do your customers love about your rivals? What do they hate? Knowing this can help you fulfil a gap in the market and improve your own services.
How do I find out this information?
Knowing how much information you need to know about your customers can feel a little overwhelming. Where are you supposed to get all this information? You need to put some time into researching through your own records. Look through the past few years, and figure out some of the basics. When are your most popular and least popular months? How many regular customers do you have compared to one-off customers? Are your customers local to your area, or do they travel a fair way?
Once you have an idea of your facility’s historical successes and failures, it’s time to look at your current customers. Create a survey designed to learn more about them and their opinions, and send it out. Ask new customers how they heard about your facility, and ask returning customers why they keep coming back. If you’re about to lose a customer, make sure you find out why. You need to actively engage with your customers at every opportunity to ensure you learn as much about them as possible.
RapidStor can help you cater to the needs of your customers by allowing them to book online and can help you to cross-sell your other products through the online Box Shop. Contact us today to learn more about the benefits RapidStor can provide.