Find new customers for your Self Storage facility
The importance of filling the units of your Self Storage facility with tenants is obvious. Renting out your units is how your business makes a profit. But how do you actually get new customers? You’ve probably already thought of a few techniques you could use: running special deals, increasing your social media presence, updating your website, or investing in some advertising. That’s not all you can do, however. Here are a few other techniques you can implement to help find new customers for your Self Storage facility.
Work with local groups
Self Storage facilities are often located within a local community. This provides a great business opportunity. Interacting with the local community has the potential to bring in a host of new customers. This may require a financial investment on your part, but it could also have the potential to bring in many more customers. Working with a local sports team is a great example. If you help them get their uniforms for the new season made, your facility’s logo could feature predominately on the designs. This will help spread brand awareness, and will also help create a positive reputation for your facility.
There are other ways you can be involved in your local community. For example, running fundraiser stalls at your facility or offering discounted storage spaces for community groups. Whatever method you choose, you can potentially find new customers from your interactions and efforts.
Make booking storage easy with RapidStor
Consumers want to make purchases online. RapidStor gives your customers the ability to book and pay for their storage unit online. This is a great convenience for customers, and you might find some consumers only chose your facility because there was an online booking process available.
RapidStor doesn’t just benefit your customers. It can be implemented into your website in your brand’s colours, and it allows customers to make minor changes, like updating contact details, themselves. The automation RapidStor provides can free up more of your time, allowing you to spend your effort looking for new customer leads.
Realise what your customers need
When people book a Self Storage unit, they’re really booking extra space. Don’t pigeonhole your facility as a place just to store junk or help with a big move. People need space for a wide variety of reasons. If your facility can cater to some of these reasons, it could make your facility an attractive solution to more customers.
For example, could you market your Self Storage units as a place to hold a band practice? What about creating an art studio, or an alternative to your home office? Can your carpark be used to host local events or work as a drop-off point for charity drives?
Your Self Storage storage facility has a commodity everyone could benefit from: extra space. If you can take advantage of this, you’re opening your facility to more and more customers.
These are just a few other examples of the ways you can find new customers for your Self Storage facility. If you’re ready to start using RapidStor, try using our live demo or contact us today!