Customers need your business to be online

It’s no longer acceptable for businesses to exist only in the offline world. Customers are more frequently searching for businesses online, and physical phone books are nearly unnecessary. This means if your business doesn’t have an online presence, you’re already at a significant disadvantage. In order to fulfil your customers’ needs, you need to make sure your business operates somewhat online. If you’re running a Self Storage facility, this includes taking advantage of the online functions RapidStor can provide.

Consumers search for businesses online

It used to be that consumers would search for information about a specific business in the Yellow Pages. This, combined with local advertising like flyers, billboards, and radio ads, used to be solely how businesses could attract the attention of consumers; now, consumers search for all the information they need online through a search engine or social media platforms.

If consumers can’t find your business online, they’ll simply choose one of your competitors. You need to fulfil your customers’ need for information by ensuring your business is online.

Consumers enjoy online shopping

More and more consumers are making the majority of their purchases online rather than in brick-and-mortar stores. Your consumers aren’t limited by distance or opening hours when they’re making purchases online, and the added convenience of online shopping makes it very attractive.

The Self Storage industry is no different. With RapidStor, consumers can book their storage unit and make purchases from your box shop online, and taking advantage of the benefits of RapidStor can help you fulfil your customers’ needs.

Provide consumers with an opportunity to give feedback

Receiving feedback from your customers is one of the most valuable evaluation techniques available. Knowing what you’re doing well and what you need to improve can help you increase the success of your business. With a website, your customers are able to submit feedback at a time that’s convenient to them. The flexibility of online feedback means your customers are more likely to provide it.

Online branding is important for consistency

When you create your website and social media platforms, it’s important your branding is consistent. If your logo is red and green, your website and social media should also include red and green. If your branding online differs from your offline branding, it can be difficult to maintain brand awareness with consumers. For Self Storage facilities, the opportunity for consistent branding is not lost when you use RapidStor. You can customise RapidStor with the look and feel of your business, allowing your online branding to be consistent.

If you’re ready to learn more about the opportunities RapidStor can provide help you fulfil your customers’ needs, contact the team today!