How To Identify Customer Needs
Successful businesses are successful because their products and/or services are fulfilling the needs of their customers. But how are you supposed to figure out what your potential Self Storage customers are looking for? If you’re wondering how to identify customer needs, these tips can help you get started.
Identify who your customers are
To determine what your customers are looking for from you, you need to establish who your customers are. The more detail you know about your customers, the better off you’ll be as a business.
Some of the basic demographic information you need to know includes:
- Gender;
- Age;
- Occupation;
- Residential suburb;
- Disposable income;
- Relationship status;
- Family status; and
- Home-owner or renters.
This demographic information can help you determine some of the reasons why your customers are choosing your facility. For example, you might notice all of your customers live in one or two suburbs, or that they all have a similar amount of disposable income.
Determine why they need storage
The next step is to determine why your particular customers are investing in Self Storage. People take advantage of storage facilities for a variety of reasons, but some of the most popular reasons include:
- Lack of space at home;
- Moving to a new home;
- Preparing for a new baby;
- Downsizing; or
- They’re entrepreneurs.
This information can help you figure out the reasons why potential new customers could benefit from using your facility.
Establish preferred shopping methods
When it comes to Self Storage, there are generally two shopping methods: booking online using RapidStor, or booking in person at your facility. Knowing how your customers prefer to shop, whether online or in person, can help you better target potential new customers.
Figuring out this specific and detailed information about your customers can help you identify the needs they have for your Self Storage facility. Knowing what your customers are looking for can help you better fulfil their needs. It can also help you to better target your storage facility to potential new customers who share demographics or shopping preferences with your current customers. If you aren’t already giving your customers the option to book their storage unit online through RapidStor, make sure you contact our team of experts to learn more about your options today!