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Improve Self Storage Facility 2018

The new year is already well underway, but it’s not too late to make some improvements to your business. The start of a new year is the perfect opportunity to make changes to your business, because your customers are more likely to be open to change and new experiences. If you’re not sure where to start when it comes to improving your Self Storage facility, here are a few tips to get you off on the right foot this year.

Evaluate your business

The most important first step in improving your Self Storage facility (or any business, for that matter) is taking the time to evaluate your organisation. Take a step back from the planning and reflect on the year just gone.

Here are a few important questions to help you focus your evaluation:

  • What was our biggest success in 2017, and what was our biggest failure?
  • What processes were in place that facilitated those successes and failures?
  • What processes can be put in place in the future to turn those failures into successes?

While there are plenty of questions you could potentially ask yourself while reflecting on your business, these three will cover the basics and help you get started. This evaluation process will help you determine your priorities for the year ahead, as well as indicate some of the changes that need to be made. While this task might seem a little time-consuming, it’s definitely worth it.

Establish your position

Now you’ve evaluated your business and established some new goals and processes, it’s time to think about your position in the market. Not sure what that means? Here’s a quick definition:

Your position in the market is how your business, in this case your Self Storage facility, sits in relation to the other businesses in the same market.

Essentially, when compared to your Self Storage competitors, what does your facility do differently? For example, does your facility have the lowest prices on the market? Do you offer the best insurance policies, or are you the only facility that offers climate-controlled storage or vehicle storage?

Whatever sets your facility apart from your competitors is your point of difference, and this point of difference should guide how you position your facility in the market. All of your marketing and communications should highlight your position.

By establishing and highlighting your position in the market, your Self Storage facility is more likely to stand out to your potential consumers, which can improve your brand awareness and your profits.

Fulfil customer needs

Your Self Storage facility is built on the concept that your business provides a service to your customers, and this service is fulfilling a specific need they have. In this case, that need is more storage space. Hopefully, your facility already has that need covered.

However, there are plenty of smaller needs they have as well. For example, your customers have a need for convenience, so you need to make booking your storage units as easy as possible. The best way to do this is to invest in RapidStor. RapidStor allows customers to book storage units online directly from your website. You can customise the look and feel of RapidStor to make it match your branding.

There are other needs your customers might have, such as affordability, accessibility, or flexibility. These needs will differ depending on your unique customer base, so take the time to look through your database and determine what needs are unique to your consumers.

If you’re ready to get the new year started off right, contact the team at RapidStor to learn more about your options today.