What should I be posting on my storage facility’s social media?
There’s no denying social media usage is on the rise in Australia. As time goes on, popular social media platforms are being used across more and more demographics. This means reaching your target audience online is becoming easier and easier for businesses, including Self Storage facilities. If you know your facility should be taking advantage of all the benefits social media platforms can provide but aren’t really sure how or where to start, R6 Web Design’s Ultimate Guide to Social Media for Self Storage Facilities is here to help you out.
Why is social media important for storage facilities?
There are plenty of benefits to using social media as a business. One of the most important factors is that being active on social media will fulfil the need your customers have for access to information. Consumers spend more time online now than ever, so it’s important you’re available online, and social media is a great way to ensure this.
Social media isn’t the only way you can fulfil the needs of your customers. RapidStor allows your customers to book their storage unit and purchases boxes online, straight from your website.
What should I post on social media?
Knowing you should be posting on social media and knowing what kinds of content you should be posting are two completely different things. To help you plan your social media strategy, you need to consider two things:
- What kind of content is your audience looking for? and
- How can you best interact with your audience?
What kind of content is your audience looking for?
Each business and industry will attract a different social media audience, and each social media audience is looking for different kinds of content from brands and businesses. You need to be the master of your own audience. If you’re not sure what you specific audience is looking for, ask them!
In general, according to the 2017 Sensis Social Media Report, the three most popular types of content consumers are looking for from brands and businesses are:
- Discounts;
- Give-aways; and
- Product information.
How can you best interact with your audience?
A big part of social media is increasing the trust consumers and potential customers have for your business, and the way to increase their trust comes from how you interact with them. 64% of social media users are more likely to trust a brand when they interact with their audience in a positive way. Posting content on a regular schedule is also important; 59% of social media users are more likely to trust a brand when they post regular content.
This article is an except from an article originally published on R6 Web Design, The ultimate guide to social media for Self Storage facilities.