Should I show my Self Storage prices online?
Whether or not businesses should show their prices online has been a controversial topic since the start of the Internet. The most common concerns businesses have about putting their prices online are they’re worried about their competitors seeing and undercutting their prices, they’re worried about customers turning away after seeing the price, and they’re worried about upsetting the status quo of their industry that traditionally doesn’t show prices online. When it comes to answering this question, you need to think about the needs of your customers. Chances are, customers are looking for your prices, which is why you should show them online. If you need some convincing, here are some reasons why you should show your Self Storage prices online.
Showing prices online can help with SEO rankings
While showing your Self Storage prices online won’t directly impact your search rankings, it can open up a lot more ranking opportunities for your facility. When you show your prices online, it can be a lot easier for your content to rank highly for price related keywords. Less facilities will be targeting price related keywords because unless they show their prices online as well, it’s not worth it for them. Showing your prices online can give you more ranking opportunities for less competitive keywords.
Customers want to see your Self Storage prices online
Price is a large factor of the purchasing process for customers. Knowing the prices of a product can have a big impact on whether or not customers decide to purchase it. Customers want the purchasing process to be as convenient as possible, and showing your Self Storage prices online can help that. It also helps to build trust and establish and maintain positive relationships between you and your customers.
Showing your prices online can save you time
Having consumers see your prices online and turn away from your services isn’t necessarily always a bad thing. If consumers cannot afford your services, showing your prices online can actually save you and your staff time; it eliminates the need for a potentially lengthy sales call that only ends in disappointment when they realise your services are out of their price range. Consumers who cannot afford your services can’t afford it whether your show your prices online or not, so doing so can save time and help make your processes more efficient.
Customers and competitors are going to find out anyway
The centrality of the Internet to our daily lives means nothing can be kept a secret for very long. If your customers or competitors want to find out your prices, there are easy ways for them to do so online without your help. Customers and competitors can ask their friends and family if they’ve ever used your product, and find out prices that way. They can also post their price questions online on social media and other forums, where your previous customers can share your prices with them.
When you’re determining whether or not to include your prices online, make sure you think about what your customers need. If you’re interested in fulfilling more of your Self Storage customer needs through using RapidStor, contact us today.